My work focuses on how expertise gets interpreted once capability is no longer the question.
At a certain level, strong performance is assumed.
What starts to matter is:
how judgment is perceived
how authority is assigned
how opportunity gets shaped
That is where many accomplished leaders get stuck.
Not because they lack value, but because value does not always translate on its own.
That is the gap I work on.
At The Positioning House, I work with leaders whose expertise may be carrying more value than their current positioning communicates, inside organizations and increasingly in the marketplace.
My work explores how language, narrative, and interpretation shape authority, opportunity, and the way expertise gets positioned over time.
This is not career advice. It is not communication training. It is not traditional coaching.
It is work about positioning.
How authority gets built.
How opportunity expands.
How expertise translates.
If you’ve ever felt trusted with the work, but not fully positioned for the opportunity, you’re in the right place.
— Alicia Perkins
Founder, The Positioning House
